Noble House Jewelry
After nearly 40 years in the jewelry business, it’s safe to say that Zoe Herrington has the experience to be considered a qualified expert in jewelry. A Golden Isles native, Herrington, is the owner of Noble House Jewelry on St. Simons Island. As a child, she was fortunate to travel to many exotic places as the daughter of a military man. Zoe told EIL that she learned the fine art of negotiation by going to markets in Turkey with her housekeeper/nanny. “Those were some of my most joyous moments, because we traveled to market by a horse and carriage, which was the main mode of transportation back then.” In addition to cherished memories, it was there that seeds of wisdom were sown, and have flourished into a business built on offering the highest quality jewelry with unique pieces and competitive prices.
As an adult, Herrington settled outside of Kansas City, and opened her first
Zoey Herrington and her son Doug Brooks
Herrington has a keen business sense and is passionate about jewelry. When asked where that originated, Zoe again referred to her formative years in Turkey. As she was growing up, she says her world-traveling father would send her to the jewelry store to choose a memorable gift, reminding her that jewelry is a timeless, precious item. This taught her to choose top quality and negotiate fiercely. Although many times she was tempted to buy the first item she fell in love with, Zoe said she learned to persist in searching for just the right piece at the right price.
Herrington returned to the Golden Isles several years ago and continued to sell her jewelry online and by appointment before opening the St. Simons Island store at 1700 Frederica Road. One day we were talking with Zoe while she was at the store and acouple came in to look for an engagement ring. We heard hergreet them warmly with “Welcome back! Did you do your competitive shopping like I recommended? I was pretty sure we would see you back here.” She then explained, “That’s the first thing I ask someone who comes into one of my stores: ‘Have you looked at other places? You really should know what is available and pricing.’ I’m always happy to see people come back after they do their research.” At Noble House, you can shop within your budget from in stock engagement and wedding rings, order something you’ve seen in a magazine, or design custom jewelry with the settings and diamonds of your dreams.
Sean Moore, owner of OCM Mortgage, shared this about Herrington and her
work ethic: “When I met with Zoe Herrington, I was surprised at her diminutive stature because I had watched her television commercials for years. This tiny powerhouse has been referred to as ‘the True American Dream.’ Work harder, think smarter, and build a better mousetrap.” That’s just what she did. The St. Simons Island store is the newest store in the Noble House dynasty. It offers more than10,000 items, from custom-made pieces and opulent estate finds to novelty items, such as blessing bracelets and charms, and asumptuous variety of sterling silver pieces. All are available at competitive prices designed to fit your wallet and lifestyle. Zoe explains, “The cornerstone of my business has always been our outstanding ability to cater to all financial status.”
You’ll also find friendly, non-commissioned staff at Noble House. That means they are eager to help you find the perfect piece to meet your needs and budget without the pressure of getting the sale. Herrington and her certified, experienced jewelers are trained in expert appraisals. If an appraisal reveals your previously purchased gems are not what you were presented and sold, Zoe and her staff will work hard to support you with proper paperwork to present to your past jewelry vendor for adjudication of your purchase. They can also provide quality repairs on your fine jewelry and timepieces with full coverage under their jeweler’s insurance. If you have a beloved older piece of jewelry you’d like to update, Noble House can work with you on a custom design. The end result will be a piece you love even more because it keeps your treasured memories alive and incorporates your own personalization. It’s a beautiful way to pass on family heirloom pieces.
When it comes to diamonds, Zoe and the Noble House staff can tell you everything you need to know about the color, clarity, cut, and caret weight of your diamond or any piece of new jewelry. In addition to providing you with the correct education, Noble House has a wide variety of quality gems and settings and competitive prices that will allow you to make informed decisions when shopping. Something else that may be important to you is the sourcing of diamonds. Zoe makes clear that Noble House does not purchase diamond from countries that reportedly do not treat their miners ethically, such as South Africa. Many of the diamonds you’ll see at Noble House are mined in Canada.
During this gift-giving season, it’s worth noting that Noble House has a layaway program. Customers can put 20% down on their purchase and have up to a year to pay the balance. You can also purchase a holiday gift card in any amount as a stocking stuffer so your loved one can apply it to their layaway deposit or purchase.
Above all, if you’re considering giving jewelry this holiday season, Zoe urges you to do your research, go shop around at a variety of jewelry stores, and then visit Noble House Jewelry. Or come in first, then look around to compare. She’s sure you’ll return and is ready to greet you too with a “Welcome back!”She’s a rare gem indeed.
Noble House Jewelry • 1700 Frederica Road, Suite 105 • 912.434.9161
Monday - Saturday 10 a.m. - 7 p.m., Sunday 12 - 6 p.m.