There’s a “new kid in town.” Coastal Kids Clothing Co. has opened its doors at 548 Ocean Blvd. There you will find a wide variety of brands including Magnolia Baby, Prodoh, Lemon Loves Lime, The Oaks Apparel Co., Smocked Giraffe, Ruffle Butts & Rugged Butts, Joules and Chus Kids Shoes. Sizes run from newborn to size 8 in girls’ apparel and up to youth large in boys’ apparel. Coastal Kids Clothing is a business run by a family with their own kids, so they have experience outfitting babies and children. The store is open Monday-Saturday from 10:00 a.m. to 5:30 p.m. Drop by the shop to check out the newest looks for kids, find them on Facebook @coastalkidsclothingco and their website coastalkidsclothingco.com, or call them at 912.434.6162.